If you're using WhatsApp Business API, you need to send WhatsApp Template Messages to initiate a conversation with users.

Each template message goes under the careful eye of WhatsApp to ensure that it fits the WhatsApp Message Template Guidelines.

Here are a few things you must keep in mind while creating WhatsApp template messages.

Key Points to Remember

  1. Starting with β€œThanks for your Enquiry” or β€œThanks for Registering for our Event” has worked quite well to engage with warm leads.

  2. You can Use *Bold*, _Italics_, ~Strikethrough~ in the template text along with emojis to make it more effective.

  3. The formatting of the message should be correct otherwise WhatsApp rejects the message.

  4. Add Call to Action or Quick Reply Buttons in a message with a character limit of 20 characters.

  5. Use emojis to personalize your messages.



Event Registration (Education, Workshop, Webinars, etc.) based Template Message

  • Format of Template Message:
    Hi {{1}}
    Since You have registered for the webinar on {{2}}
    I have compiled a list of Blogs that YOU MUST READ before attending the webinar.
    Blog 1: {{3}}
    Blog 2: {{4}}
    See you at the webinar on {{5}} at {{6}}!
    [Link to Webinar,https://websitename.com/{{8}}]

    Sample Message:
    Hi [Harsh]
    Since You have registered for the webinar on [Marketing Strategies]
    I have compiled a list of Blogs that YOU MUST READ before attending the webinar.
    Blog 1: [Link 1]
    Blog 2: [Link 2]
    See you at the webinar on [5th April] at [3 pm]!
    [Link to Webinar,https://websitename.com/{{eventpage}}]

  • Format of Template Message:
    Hi {{1}}, πŸ™‹πŸ»β€β™€οΈ
    Thanks for registering for the *{{2}}* event. We have reserved a slot in your name.
    Here are the details of the event.
    Date : {{3}}
    Time : {{4}}
    Link to Join : {{5}}
    By then you can Access a few resources :
    1.Top Use-Cases
    2.Demo Video
    [Join Now,https://aisensy.com/{{6}}]

    Sample Message:
    Hi [Gautam], πŸ™‹πŸ»β€β™€οΈ
    Thanks for registering for the *[Whatsapp Marketing Strategies]* event. We have reserved a slot in your name.
    Here are the details of the event.
    Date : [4th Arpil]
    Time : [9pm]
    Link to Join : [Link]
    By then you can Access a few resources :
    1.Top Use-Cases
    2.Demo Video
    [Join Now,https://aisensy.com/event]

  • Format of Template Message:
    Hey {{1}} πŸ™‹πŸ»β€β™€οΈ
    We are starting in the next {{2}}! Since you've registered for this event, I've been dreaming of your presence β€οΈπŸ˜‰. I'm as excited as you!
    The event starts at *sharp {{3}}* and you can join with this link quickly {{4}}.
    See you at the event!

    Sample Message:
    Hey [Harsh] πŸ™‹πŸ»β€β™€οΈ
    We are starting in the next [3 hours]! Since you've registered for this event, I've been dreaming of your presence β€οΈπŸ˜‰.
    I'm as excited as you!
    The event starts at *sharp [6 pm]* and you can join with this link quickly [Link].
    See you at the event!

E-Commerce Sector (Abandoned Cart Recovery, Product Details, Order related messages)

1. Abandoned Cart Recovery

  • Format of Template Message

Hi {{1}}!
Thank you for your order. Your payment of {{2}} for Order no. *{{3}}* is still pending.
[Complete & Pay,https://aisensy.com/{{4}}]

  • Sample Message

Hi [Gautam]!
Thank you for your order. Your payment of [INR 4320] for Order no. *[87635]* is still pending.
[Complete & Pay,https://aisensy.com/{{4}}]

2. Product details

  • Format of Template Message

Hi {{1}},
Thank you for showing interest in *Neem Face Wash* by {{2}}. This message is to inform you of the details of the product:
Price: INR 420
Skin Type: *Suits all skin*
You can complete your order by clicking on the link below! For more information or any query, you can contact us directly.
[Confirm Order,https://aisensy.com/{{3}}]
[Call Us,919149327854]

  • Sample Message

Hi [Gautam],
Thank you for showing interest in *Neem Face Wash* by [AiSensy]. This message is to inform you of the details of the product:
Price: INR 420
Skin Type: *Suits all skin*
You can complete your order by clicking on the link below! For more information or any query, you can contact us directly.
[Confirm Order,https://aisensy.com/{{3}}]
[Call Us,919149327854]

3. Order Cancelled Message

  • Format of Template Message

Hi {{1}},
Your order no. {{2}} amounting to INR {{3}} has been cancelled. We're sorry this order didn't work out for you. but, we hope to see you again.

  • Sample Message

Hi {{1}},
Your order no. [76582] amounting to INR [5600] has been cancelled. We're sorry this order didn't work out for you. but, we hope to see you again.


Education Sector (Application drop off, Course Details)

1. Application drop off

  • Format of Template Message
    Dear {{1}},
    Thanks for choosing {{2}} as your course preference on our website. The last date to submit your application is nearing by You can complete your application by clicking the button below!
    [Complete Application,https://aisensy.com/{{3}}]
    [Call Support,919149327854]

  • Sample Message
    Dear [Gautam],
    Thanks for choosing [B. Tech Computer Science] as your course preference on our website. The last date to submit your application is nearing by You can complete your application by clicking the button below!
    [Complete Application,https://aisensy.com/{{3}}]
    [Call Support,919149327854]

2. Course Detail

  • Format of Template Message
    Hi {{1}},
    Thank you for choosing *{{2}}* as your course preference on our website. Here are the details of the same :
    Fees: *{{3}}*
    Eligibility: *{{4}}*
    Important dates: *{{5}}*
    Also, you can complete your application by clicking on the link below! In case of any query, you can contact us directly.
    [Complete Application,https://aisensy.com/{{3}}]
    [Call Support,919149327854]

  • Sample Message
    Hi {{1}},
    Thank you for choosing *[B. Tech Computer Science]* as your course preference on our website. Here are the details of the same :
    Fees: *[INR 75,000/Semester]*
    Eligibility: *[12th Pass with at least 80%]*
    Important dates: *[28th July]*
    Also, you can complete your application by clicking on the link below! In case of any query, you can contact us directly.
    [Complete Application,https://aisensy.com/{{3}}]
    [Call Support,919149327854]

Payment related messages

1. Payment Confirmation

  • Format of Template Message:
    Hello {{1}} ,
    Thank you for purchasing {{2}} of AiSensy.
    Your plan is now active and you have received {{3}} for your purchase and your invoice is emailed to your billing id. These credits are valid for one year. If you buy a similar or higher plan by then, any leftover credits will carry forward, else they will expire after a year.
    For any support please email us at support@aisensy.com.
    [Call Support,919149327854]

  • Sample Message:
    Hello [Gautam] ,
    Thank you for purchasing [Pro Plan] of AiSensy.
    Your plan is now active and you have received [26,100 credits] for your purchase and your invoice is emailed to your billing id. These credits are valid for one year. If you buy a similar or higher plan by then, any leftover credits will carry forward, else they will expire after a year.
    For any support please email us at support@aisensy.com.
    [Call Support,919149327854]

2. Payment Reminder

  • Format of Template Message
    Hello {{1}} ,
    Thank you for being a valued customer of AiSensy
    Your upcoming payment for {{2}} is due on {{3}}. Please pay on or before {{4}} to continue to enjoy the AiSensy platform.
    Important - your existing credits if any will get expired if payment is not received by the due date. Please go to your AiSensy dashboard from chrome extension to pay.
    For any support please email us at support@aisensy.com. Ignore if already paid.
    [Pay Now,https://aisensy.com/{{5}}]
    [Call Support,919149327854]

  • Sample Message
    Hello [Gautam] ,
    Thank you for being a valued customer of AiSensy
    Your upcoming payment for [INR 26,100 of Pro Plan] is due on [31st June 2021]. Please pay on or before [31st June 2021] to continue to enjoy the AiSensy platform.
    Important - your existing credits if any will get expired if payment is not received by the due date. Please go to your AiSensy dashboard from chrome extension to pay.
    For any support please email us at support@aisensy.com. Ignore if already paid.
    [Pay Now,https://aisensy.com/{{5}}]
    [Call Support,919149327854]

BFSI Sector (Registration drop off)

  • Format of Template Message
    Dear {{1}},
    Thank you for choosing {{2}} as your Insurance preference on our website. You can complete your registration by clicking the button below!
    [Complete Application,https://aisensy.com/{{3}}]
    [Call Support,919149327854]

  • Sample Message
    Dear [Gautam],
    Thank you for choosing [Home Insurance] as your Insurance preference on our website. You can complete your registration by clicking the button below!
    [Complete Application,https://aisensy.com/{{3}}]
    [Call Support,919149327854]


WhatsApp Promotional Messages (Order Confirmed+Upselling, Feedback Strategy Messages)

1. Order Confirmed + Upselling

  • Format of Template Message
    Hi {{1}},
    Your order is confirmed. πŸŽ‰
    Great news! We have received your order {{2}} amounting {{3}}.
    Your Order is on it's way. You can track your shipment details or track your order by clicking on the button below.
    While your order reached you, why not check some amazing products in our store?
    Select from an option below
    *1. Products that are rich in Vitamin C*
    *2. Products that are rich in Vitamin D*
    *3. Products that are rich in Vitamin E*
    [Track your order,https://aisensy.com]

  • Format of Template Message
    Hi [Gautam],
    Your order is confirmed. πŸŽ‰
    Great news! We have received your order [#87695] amounting [INR 5600].
    Your Order is on it's way. You can track your shipment details or track your order by clicking on the button below.
    While your order reached you, why not check some amazing products in our store?
    Select from an option below
    *1. Products that are rich in Vitamin C*
    *2. Products that are rich in Vitamin D*
    *3. Products that are rich in Vitamin E*
    [Track your order,https://aisensy.com]

2. Message for Feedback Strategy

  • Format of Template Message
    Hi *{{1}}*!
    You had purchased *{{2}}* from our *AiSensy* store.
    We are eager to know about your experience with us. Simply choose from the options below. πŸ˜„
    [I'm Very Happy]
    [I'm Satisfied]
    [I'm Not Satisfied]

  • Sample Message
    Hi *[Gautam]*!
    You had purchased *[Pro Plan]* from our*AiSensy* store.
    We are eager to know about your experience with us. Simply choose from the options below. πŸ˜„
    [I'm Very Happy]
    [I'm Satisfied]
    [I'm Not Satisfied]

  • Festive Wishes + Promotional Messages

Hey [Shivam], πŸ˜ƒπŸ‘‹
[AiSensy] wishes you a very [Happy Diwali]. βœ¨πŸŽ‰
We are glad to have you with us. On the special occasion of [Diwali], we have an exclusive offer for you. 🀩
Avail [10%] discount on any [Upto 10,000 contacts] purchase. 😍
Hurry, the offer is valid only till [May 7, 2022] ⏳
Apply Code: [DISC10]
CTA- Buy Now

  • New Product Launch WhatsApp Message

Hey [Shivam]
The day is finally here😍! [Hair Curler] is officially launched & is available on our website. πŸ”₯
Place your order today for guaranteed shipping in [one day]⚑️
CTA- Buy Now

  • Cross-selling WhatsApp promotional message

Hey [Gautam] πŸ‘‹πŸ˜‡
[Rage Coffee] will be delivered soon. 🚚
Just had a thought that you might like *[Coffee Mug]* with *[Coffee]* πŸ˜‰. Here's a special offer so that you can enjoy your purchase. 🀩
Use Code *[DISC10]* at the time of checkout for instant *[10% Off]*.
CTA- Buy Now

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