Getting your WhatsApp Display name verified is an important part to get approved for WhatsApp Business API.
Your WhatsApp Display Name is what the customers first view on your WhatsApp Business Profile to recognize your Brand.
There are multiple Display names & formatting guidelines you must follow to create a WhatsApp Display.
How to select a Display Name?
The Display Name should have a relationship with your business and should not violate WhatsApp Commerce & Business policies. Check here for complete details. The display name should abide by all these rules otherwise the display name gets rejected.
Can I change the Display Name anytime?
You can change your WhatsApp Display name 10 times in 30 days, after which you need to contact Facebook support to change it again.
If you have an official WhatsApp Business Account (Green Badge), Contact Facebook's Direct Support & provide the following details to change display name in your WhatsApp Business Account:
Question Topic: Request an Official Business Account
Request Type: Update OBA Display Name
For a general WhatsApp Business Account, follow the below steps to change your display name:
Go to Business Manager and select your business.
Click "WhatsApp Accounts" & thereon choose WhatsApp Manager.
In WhatsApp Manager, click on "Account Tools".
Now, navigate to the left-most menu and click Phone Numbers.
Under the Name column, hover over your current display name and select the pencil icon.
In the Edit Display Name section, enter a new display name.
If your new Display Name is in line with the formatting rules, it will get changed in 2-3 hours!
Will the same display name go in the Green Tick form?
Yes, the green tick is assigned with the same display name. Hence, it’s really important to choose the Display Name wisely. But you also get an option of proving an alternative name for the Green Tick.
Can the display name be specific to any department of the company?
Yes, it can be specific to a particular department(s) of the company such as Finance, Sales, Customer Support, etc.